Driving web traffic and increasing conversions is the ultimate aim of SEO. So, if your traffic is lacking in 2023, then you’re probably thinking about how it can grow in 2024. There are plenty of things you can do to increase web traffic, and here are five essential tips below:

 Get social!

The best SEO company in Australia will help you harness social media to increase traffic. Social media can help you grow web traffic with a well-posted image. You want to post thoughtful images and insights that evoke an emotional reaction. You should consider what you are posting and what time of day you post.

If you post the right thing at the right time you will likely notice an increase in web traffic. Through correctly utilising social media, you can grow your click-through rates and win more social media users heading to your website. You can also analyse your social media interaction to see how well particular posts do and others you can leave behind!

Don’t forget to hashtag your content

Using hashtags helps grow your social media reach. What’s more, it helps attract niche audiences whilst categorising your posts. By using targeted keywords that regard your products and services, your posts are likely to reach more followers and this will help drive web traffic.

You should also use analytic tools to see which hashtags are propelling web traffic. Use short, on-brand hashtags, the kind that your audience will relate to and will make them want to follow your posts in the future. This will all help grow your social media following which will, in turn, increase web traffic.

Optimise your SEO

You should always optimise your website. To do so, you should have a Yoast account, as this provides an SEO analysis and provides tips on improving your copywriting, headlines, keywords, meta description and more.

Your website content should engage your audience. Think about it: most people read a headline and skip through the actual content. For this reason, you need an efficient copywriting campaign. This will help gain your reader’s attention whilst ensuring they don’t skip past what you have to say!

Use backlinks

Backlinks are a vital part of your SEO strategy. These are links from one website to another. Google loves a website with a solid backlink game, as they view such websites as authoritative and trustworthy. These links will not only help create more traffic, but they will also increase organic traffic and your search engine result rankings. Don’t forget about internal linking, either. These are important for creating a user friendly experience and this will also help improve rankings.

Create a content marketing plan

Content marketing is a valuable asset for driving traffic. You should create information, keyword-heavy content, as this will engage your audience and have them coming to your website.

Content marketing includes the following elements:

●     Videos

●     E-books

●     Templates

●     Podcasts

●     Infographics

●     Case studies

●     Checklists

●     Interviews

And more. The aim of content marketing is to show that your brand is an industry authority. Consequently, this will help grow your profile across many SEO aspects, which will help drive website traffic. Be sure to make your strategy a varied one as this will help engage customers in different ways.

These five essential tips can help you drive web traffic in ways you never imagined. Of course, if you don’t have the time to do it alone, the best digital marketing agency can help drive traffic to your website and increase those all-important conversions!