Best Backlink Strategy to Get To the Top of the Search Engine Rankings – Search engine optimization (SEO) is more important than ever before. It’s a crucial part of any marketing strategy, and failure to do it right could mean disaster. A full 53% of all website visits come from search engines. That means if your website is not optimized for search, then you are almost certainly missing out.

The thing is, search engines have gotten more sophisticated over time. It used to be that you could throw in a bunch of keywords and backlinks into your website content and reap the benefits. That’s not the case anymore. As search engine algorithms have gotten more sophisticated, so too has the need for excellent SEO content, strategies, and practices.

Link building is one of the most important. When your website is indexed by search engines the goal is to see how reputable and authoritative it is. It does this by gauging the content, and also gauging the links that lead to it. The concept relies on the assumption that if reputable websites are linking to your content, then it is, in turn, reputable itself. If you have disreputable or irrelevant sites linking to you, then it will hurt your rankings. When it comes to link-building, you need high-quality links, and not just a high quantity. Investing in the right natural link-building techniques will allow you to find long-term success with your SEO, and bring in more traffic than ever before. Here are the top techniques to use.

Guest Posting

Want a link to your website to appear on a well-read and reputable site? You can put it there yourself. Guest-posting is a win-win for websites, since you can give them content while also obtaining a quality backlink. Websites that offer guest-posting opportunities usually have guidelines that you must follow, but all it takes is to write quality content. If you are not comfortable writing yourself, you can hire a freelancer to do it for you.

Make sure to do some research ahead of time before attempting to place a guest post. There are several web tools available that will score the trustworthiness and traffic of websites so that you can make an informed decision when choosing targets. Don’t forget, search engines will appreciate links from sites that are relevant to yours. If you sell a certain type of product or service, you will not get the same benefits by posting on a website devoted to something completely different.

Building Back Broken Links

Sometimes, a reputable website will have a link to content, but that content gets moved or deleted from the internet. This results in a broken link. If someone were to click on it, they would get an error. You can take advantage of this opportunity by contacting the website and offering to have a link to your website instead.

If you find a broken link, you can create content, or find content that you already have, and get the source to backlink to it. That way you can get an advantage of getting the link, and the website will no longer have a broken link that they may not have known about. If there are certain sites that you want to have a link from, then there are tools that will analyze the website and find broken links that you can replace. Plus, when you find a broken link, there may be other sites that are linking to it as well. You can contact those websites to replace it with your link.

Unlinked Mentions

If you’ve been creating content for some time and built up a solid reputation, you will start to get mentioned by other websites. However, you might be surprised at how many of those websites are mentioning you but not linking to you. In that case, while you will still get the benefit of getting your name out there, it is not as valuable as the link.

The good thing is that it means the author is already aware of your brand. You can reach out to them and request that they add a link. If they are producing web content, then they no doubt know the importance. You can use content explorers that will find your brand name, or any phrase, on websites. If you find one that doesn’t have a link, you can reach out to rectify it. Then you will have a shiny new backlink without having to do too much work for it.

Online Business Directories

You need to be visible on online directories. No matter what type of business you have, your customers and prospects will expect that they can find you where they can see your contact information and reviews all in one place. Besides, being listed will help you improve your SEO, as that is something that algorithms will index for.

That said, being on the directories will also help with your link-building. You can input all of your contact information, including your website address. You will get the SEO benefits from simply appearing on the directories, and then also because you have a backlink from them. It is very easy, and something you should be doing already.

Content Submissions

Similar to guest posting, this strategy involves getting your content, which includes a backlink, onto other websites. Content submission involves providing content to certain services, such as news portals, aggregators, press release portals, blogs, and much more. By placing this content, you are not just giving yourself that link, but in return you are helping those other websites with content. For example, how-to guides can be very powerful SEO tools for both yourself and for the target website.

In this day and age, there should be no doubt that you need SEO to compete in a crowded marketplace. SEO offers many benefits, and if you aren’t taking advantage, then you are going to find yourself falling behind. Link-building is a vital aspect of any SEO strategy, but it must be done correctly to have an impact. Using these techniques, you will build up a solid catalogue of backlinks, and find your website quickly climbing up the search engine rankings.